McDonald's, New York Times and Ford extend digital business models

April 19, 2016


Every day there are more examples how traditional business models are being innovated with digital and technology like McDonald's, NYT and Ford. One challenge is lifting the bar human-to-machine interaction-wise to deliver more immersive and authentic digital experiences that are driving greater consumer accretion and conversion, underpinned - for example - with emerging conversational user interface technologies such as spearheaded by Capio. Appreciation that the digital businesses of tomorrow are a fusion of business model generation and value proposition design with technology - supercharged with inspiration, genuine collaboration and diversity of thinking and experience - is pivotal to co-create the break-through digital businesses of tomorrow.

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